THE JAPAN PRIZE WINNER'S PROGRAMME The posters appeared last Autumn. A sudden eruption like late flowering poppies. Mount Fuji shrouded in cloud in the middle distance. The rising sun behind. A bullet train hurling through the foreground. Obviously Japan. But not for tourists. The call was for twenty outstanding students -- uitblinkers no less, and not only outstanding but blessed with talent, ambition, and grit. No mean requirements. Plainly this was to be no holiday. In fact, the call came from the Dutch Ministry of Education, Culture, and Science and the intention was far from touristic. The posters advertise the Japan Prize Winner's Programme -- the single major educational initiative on Japan in the Netherlands in recent years. By Richard A. Boyd The programme is the outcome of discussions involving the Ministry, the Federation of Dutch Employers (VNO) and leading Dutch universities. Those discussions were born of a sharp awareness that the centre of gravity in world affairs has shifted eastward, and that Asia and particularly East Asia has come to have a significance which cannot be ignored without detriment to the Netherlands. The conclusion was that where once educational programmes and exchange schemes were developed to prepare leading Dutchmen and women for a world centred upon the United States of America, with the result that American attitudes and behaviour became familiar, and Dutchmen and women in all walks of life came to have close and regular contacts with American colleagues, the challenge is now to do the same for Asia and, specifically, for Japan. The task of equipping a generation with a broad and serious knowledge of any country is formidable. It is all the greater when that country is such as Japan -- a complex, sophisticated, dynamic, and elusive civilization articulated in terms simultaneously stranger to and familiar to the Western tradition. And then there is the language -- a difficult writing system (which the Japanese themselves take quite sometime to master) and a dense grammar. Plainly Japanology and Japanese studies, imaginatively conceived and well taught, cognizant of the facts of fundamental and constant change, undeceived by a society which mimics its own traditions with the same wit and ease as it does those of others, is a substantial part of the answer. But constraints of time, finance, aptitude, and interest dictate that other solutions be found for those young scientists, economists, engineers, and lawyers who will not become 'Japan specialists' but who will inhabit a professional world in which Japan is a significant force. In the Netherlands, as elsewhere, the preferred solution has been for 'immersion' in the form of a one year post-graduate course -- the Japan Prize Winner's Programme -- together with an extension of existing exchange schemes, to complement the traditional BA and MA programmes. The Ministry is to make available 20 scholarships a year to Dutch nationals who graduate from a wide range of discipline, with excellent grades, within the statutory four years. The 20 'uitblinkers' will undertake a period of intensive language work in the university of Leiden prior to their departure for Japan. The language programme is specifically designed for the purpose and is to be taught by native speakers qualified in teaching Japanese as a foreign language. This preparatory period will be completed by lectures and seminars on a range of aspects of contemporary Japan -- from the most basic and factual (economic, geographic, and demographic statistics etc.) to the more analytic and interpretive. The lectures will combine the comments of academic with the experience of officials, business people and others. Specialist language and lecture work (again featuring both academics and practitioners) will be continued in Japan under the aegis of the Japan-Netherlands Institute. The core of the programme in Japan is the placement -- not only in companies, but also in local and central government, scientific agencies, law firms etc., in accordance with the professional interest of the individual student. The programme will be concluded in the Netherlands where the 'prize winners' will report on their experience and communicate this to a wider Dutch audience. The programme is scheduled to run initially for five years. The intention is to continue it beyond that date and to internationalize it, that is to open it to foreign nationals. The first group of students will start in September 1995. Nearly seven hundred enquiries have already been received. The posters will come down at the end of January -- the closing date for entries. Classrooms are being prepared in Leiden. The Japan-Netherlands Institute in Tokyo has had a fresh coat of paint. Local residents have been warned: the Dutch are coming! For more information, please contact: Dr. R.A. Boyd The Inter-University Programme for Modern Japan University of Leiden P.O. Box 9515 2300 RA Leiden The Netherlands